CLEVELAND, OH – Just as a new generation of consumers is engaging with beauty brands on metaverse, embracing its personalized experience and “try-on” solutions, Argireline^®peptide verse invites industry innovators to explore “Inside the Future of Beauty” with an interactive and unforgettable experience that showcases the power of Argireline^® peptide in a way that has never been seen before.

In the Argireline^®peptide verse digital world, guests can create their own avatars and explore a futuristic, visually stunning environment inspired by the structure of skin. Here they encounter engaging, informative displays while meeting, interacting and even speaking with other virtual visitors. There’s even an arena for large groups to meet and view videos from a bigger-than-life screen.

Already a pioneer in skin and hair care technology, LLS is now taking customers on an awe-inspiring, digital journey “Inside the Future of Beauty.”

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, leverages its unmatched science and innovation to solve complex challenges for customers, drive sustainable and measurable results and help millions of people, communities and businesses around the world move cleaner, create smarter and live better every day.

Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has more than 8,000 employees.

Lubrizol Life Science (LLS) is a leader in the beauty industry, known for its creative and innovative products. Now LLS is taking that legacy into the captivating world of virtual reality with the introduction of Argireline^®peptide verse, an immersive metaverse experience that celebrates the evolution of Argireline® peptide.